Introduction. The article examines the functioning of linguocultural units in Federal Republic of Nigeria English media discourse. Purpose of the study: to identify new lexical and semantic features of the Nigerian English in the Nigerian English media discourse using the example of linguocultural units from the cultural sphere. Materials and methods. Research material: Nigerian English online media texts in The Punch and The Sun newspapers, the online publication Pulse Nigeria for the period 2019–2025. Descriptive-analytical method, comparative method, contextual analysis are used. Results. It is determined that the Nollywood and Afrobeat are important cultural markers of Nigeria: the former forms the visual and narrative image of the continent in the global media space, the latter promotes the African musical identity. Together, they enhance the global presence of Nigerian culture while preserving its identity. It is revealed that aso ebi, aso oke, adire and cowries appear in Nigerian English media discourse in the context of the evolution of traditional fashion: they describe the process during which ethnic fabrics, styles and accessories become part of modern trends. At the same time, aso ebi, aso oke and adire are perceived by many Nigerians as familiar markers of their own identity. It is proven that the national characteristics and identity of the West African community are reflected in linguocultural units, which convey the historical features and cultural development trends. Conclusion: the media discourse demonstrates the contemporary Nigerian English language, with linguocultural units serving as markers of ethnic identity.