This article presents the results of a large-scale study to identify similarities and differences in the circulation of the English IT loanword "groom" across different age and social contexts in the oral discourse of residents of a multicultural region. The study was conducted with the aim of identifying the semantic spectrum assigned to this unit by monolinguals and bilinguals. The relevance of the study lies in the fact that the obtained data makes it possible to assess the current linguistic situation and trace changes in the structure of the Russian language under the influence of cultural worldviews, identifying necessary nuances. The empirical data are based on a survey of residents of the region. The ethnolinguapsychological experiment is one of the most illustrative approaches to achieving the study's goals of identifying the differentiation in the functioning of linguistic units in monolingual and bilingual environments. Given that the educational trajectory of today's youth is characterized by the active use of information technology, artificial intelligence, and remote access, the training of highly qualified personnel is accompanied by intensive ethnocultural contact throughout the educational process and, subsequently, the workforce. This also facilitates the exchange of cultural codes and the emergence of new borrowings from English in everyday discourse. Bilingual speakers of cultures and languages, arriving in the Russian Federation, find themselves in a Russian-speaking environment and become familiar with terms of common, terminological, and youth discourse through an understanding of the spectrum of their semantic content by native Russian speakers. This phenomenon leads to a partial shift or substitution of their own understanding of the term (if already familiar) or to the perception of a new unit with the meaning circulating in the community with which they have the most contact. Purpose: to identify the main differences in the semantic spectrum of the borrowing "grumit'" in the oral discourse of monolinguals and bilinguals.