Introduction. The purpose of the study is to determine the ways of broadcasting the poetic creativity of representatives of the Russian Literary Club in the Republic of Mari El using modern digital technologies. Materials and methods. The work used sources such as the literary portal “Stihi.ru” the authors' pages on “VKontakte” and “Odnoklassniki” social networks, as well as the questionnaires of the participants. The methods include comparative analysis and questionnaires. Results, discussion. The definition of the concept of “virtual poetic community” is presented, its structure and key values are defined. Literary portal “Stihi.ru” is analyzed in terms of its architecture, publishing capabilities, and interaction between authors and readers. Special attention is paid to the activities of the Russian Literary Club and its regional branch in Mari El. The forms of virtual communication of club members, including a literary portal, social networks and blogs, are investigated. The study highlights the importance of the Poetry portal.As the main channel of interaction, the active role of social networks in expanding the audience of authors was noted. Conclusion. Literary portal Poems. “Stihi.ru” is the main tool for broadcasting the work of the authors of the Russian Literary Club in Mari El. Social networks also contribute to establishing a dialogue with readers. The study highlights the importance of digital technologies for the development of the regional literary space.