The article considers the issues of realizing economic behaviour of enterprises under uncertainty and constant risk, defines the borders of economic freedom and economic choice. When analysing three main types of economic behaviour of enterprises forced to adapt to economic reality, the authors have found out that Russian economy shows positive tendencies over crisis management at enterprises. Having studied the matters of choosing a strategy and tactics of survival and further development of enterprises, the authors define priority directions for enterprises aimed at minimizing economic losses and maximizing profits. A search for a differentiated approach in economic behaviour allowed tracing the evolution of market factors that determine welfare of an enterprise.