Introduction. The article is devoted to the analysis of demotivators in Russian for the healthy lifestyle group. The goal is to determine the features of the polycode text of demotivators about healthy lifestyle in terms of their thematic division, lexical content to express the main idea, organization of interaction between the components of the visual and verbal series, and the use of precedent phenomena. Materials and methods. Demotivators from the Internet were selected according to their thematic relevance to the topic of medicine, healthy lifestyle. The total number of texts is 100, of which 30 are devoted to healthy lifestyle. For the study, we chose an algorithm of layer-by-layer analysis of polycode texts, interpretive and component analysis. Research results. Unlike other groups of demotivators in the medical field, demotivators of a healthy lifestyle are distinguished by their satirical intention; they highlight groups: active lifestyle, rejection of bad habits, healthy eating; the texts of the group giving up bad habits, prevail. Conclusion. The analysis of polycode texts of demotivators showed the increased attention to alcohol dependence. The general trend is ridicule of a healthy lifestyle; the visual range is often represented by images of unhealthy (drinking, overweight, smoking) people; in the implementation of the propaganda function there is a convergence with a medical poster. The verbal series is represented by active verbs, a language game built on polysemy; language strategies of involvement and intimidation are frequently used, the verbal series in most examples is built as a conclusion to the visual series. In the group of demotivators about a healthy lifestyle, there was less use of precedent phenomena compared to other demotivators on a medical topic. The author sees the prospect of research in a comparative analysis of the polycode text of demotivators and medical posters about healthy lifestyle.