Introduction. Project-based activities have been a key aspect of education for many years, providing students with the opportunity to apply acquired knowledge in real-life situations, develop critical thinking and solve complex problems. However, the ongoing processes of digital transformation of all areas of activity contribute to changes in both the type of projects themselves, they are becoming digital, and approaches to managing project activities are changing, which is being transferred to the digital environment. The purpose of the article is to reveal and substantiate the essence and characteristics of digital projects, tools and services for their effective implementation in the context of the digital transformation of education. During the work, theoretical and empirical research methods were used. Research results, discussion. The paper discusses various approaches to defining the concept of “digital project”, identifies their key features and reveals the specifics of managing them. A comparative description of various types of projects related to information and communication technologies (telecommunications project, Internet project, IT project, digital project, digital transformation project) is given. Particular emphasis is placed on digital services used in the process of implementing project activities (services for analyzing project data, tracking the status of projects and tasks, interaction between project teams, organizing feedback, storing project materials and presenting projects). Conclusion. It is concluded that digital projects in the modern world are an integral part of digital transformation; they are aimed at improving business processes through the integration of advanced technologies. Their fundamental difference from other projects related to IT technologies is the change in the management object itself and the project management environment. These features determine the requirements for tools and services for the implementation of digital projects, including those using artificial intelligence technologies.