Introduction. The paper is devoted to the study of the needs of students in information and educational consulting, due to the expansion of the use of artificial intelligence technologies in the professional activities of a future specialist, the formation of personal and professional competencies of both students and teaching staff. The purpose of the work is to study the possibilities and prospects for using artificial intelligence technologies in information and educational consulting. Materials and methods. The study used methods of theoretical analysis of scientific and methodological literature on the theory and practice of information and educational consulting, special literature on the problems of application possibilities and trends in the development of artificial intelligence, student surveys, surveys, and participant and non-participant observation. Research results, discussion. Theoretical and empirical content analysis of modern research, anonymous surveys, and analysis of data published on the official website of the Federal State Statistics Service indicate that the market for consulting services in the field of innovation, the professional activities of innovative consultants, is in demand and is at a growth stage. In the context of digital transformation of almost all spheres of society, the possibilities and boundaries of using artificial intelligence technologies in the educational environment of educational organizations are widely discussed. The problematic issues of personal adaptation to technological innovations, social responsibility of using advanced achievements in the field of information technology, neural networks in achieving both personally and socially significant results are touched upon. An analysis of the conditions for adapting artificial intelligence technologies to solving socially significant problems on the humanistic interface of the social and information technology components was carried out. In conclusion, it is concluded that increasing the efficiency of information and educational consulting in the era of artificial intelligence will be possible taking into account the interests of all participants in the educational environment and will contribute to the emergence of new forms of pedagogical interaction aimed at increasing the competitiveness of domestic education.