Introduction. The main problem in the localization of literary works is accurately translating the nuances, cultural references, and literary devices used in the original text into the target language. A skilled translator must be able to convey the emotional depth of the work to the intended reader while still maintaining the integrity of the author's intent. Purpose: to discuss the significance of localization in literary translation and the strategies employed by translation professionals to accomplish it. Research results, discussion. Poorly localized text can lead to misinterpretation, loss of meaning, inaccuracy, loss of cultural references, alienation of the target audience, and loss of literary value. These issues can result in confusion, misunderstandings, and a decreased appreciation of the translated work. All the approaches to translation have a common idea that preserving the essence and importance of the original text may require significant transformations, such as converting poetry into prose or vice versa; changing the font for academic purposes; reproducing the author's illustrations; replacing the tercets of the Italian original with a different form, including iambic pentameter; domesticating and modernizing the translation. However, there is a difference between conveying the same idea in a different way and creating new content to improve the original. The article also lists the main characteristics of a translator and states an approximate algorithm of actions required for the successful localization of a translated work. Conclusion: A translator must balance both aspects to ensure that the meaning and intent of the source text are conveyed accurately, while also making the text accessible and relatable to the target audience. In other words, he must be able to make informed decisions about how to adapt the text to ensure that it resonates with the target audience, while preserving the unique qualities that make the work a classic in the first place.