Introduction. Modern linguistic studies are characterized by anthropocentricity. Currently, the science of language has a lot of work done within the framework of rapidly developing areas – cognitive and Internet linguistics. The language on the World Wide Web is alive, close to the spoken language, people of different ages communicate here – the so-called colloquial speech, formalized in writing, functions on the Internet. Despite the fact that dozens of diverse works are devoted to the study of communication on the Internet, issues related to the age and cognitive aspects of Internet speech remain controversial. This explains the relevance of this work – the representation of concepts in the electronic communication of older people is interesting. Internet users have limitless options for topics to discuss, one of the most controversial in the network discourse of people who have reached adulthood is the topic of pensions. The object of the study is the comments of elderly users of the “VKontakte” social network. Subject – language units in the comments of elderly users, verbalizing the concept of “pension”. The purpose of the study is to analyze the nature of the representatives in the comments of older people, objectifying the concept of “pension” in the social network “VKontakte”. The material was the comments of the subscribers of the “News for pensioners” group of the social network “VKontakte” to news publications on the topic of pensions. The theoretical and methodological base is the works of Z. D. Popova, I. A. Sternin (a model for describing concepts), V. A. Maslova, N. D. Arutyunova and others. Research results. Special attention is paid to the semantic-cognitive analysis of the selected concept, its lexical content. A nominative field has been built: keywords have been identified, the core, near, far and extreme peripheries have been established, a graphical model has been built, and the nature of lexical units has been determined. Conclusion. The concept of “pension” in the mental world of older users seems to be structured, this division consists in a different idea of pension for different users: 1) positive / negative, 2) in the present / past tense. The author comes to the conclusion that most of the representatives of this concept are negative, verbalizers are expressive, emotional.