The article is dedicated to the creative work of the Finnish artist Agathon Reinholm (1857–1887) who worked in collaboration with the Finnish scientists and regional ethnographers collecting ethnographical materials and works of art for the Finno-Ugric Society and the National Museum of Finland. The rich Finno-Perm cultural traditions are the source of modern creative work. A. Reinholm visited the Volga-Ural region with the Finnish scientist A. O. Heikel to study ethnography and traditional arts of Finno-Ugric peoples in Russia.