Introduction. The relevance of the research is to identify the first signs of the power macroconcept in the aspect of its syncretic first images and their preservation in Russian linguoculture. The purpose of the article is to iden-tify the motivating signs of the Russian macroconcept power. Tasks: 1. Analysis of the relevant articles of the main representative of the macroconcept in the etymological dictionaries of the Russian language. 2. Determi-nation of the complete set of motivating signs of the power macroconcept. 3. Studying the language material in the aspect of actualizing the motivating signs of the macroconcept under study. The scientific novelty of the work lies in the first experience of addressing the motivating signs of the power macroconcept. The article ana-lyzes the etymological dictionaries of the Russian language to achieve the goal. Materials and methods. The main research methods are descriptive, interpretive, component analysis of dictionary definitions. The Russian National Corpus (www.ruscorpora.ru) has become a source of language material; 12 etymological and historical-etymological dictionaries of the Russian language served as a source of identifying the motivating signs of the power macroconcept. Research results. The identified 20 motivating signs are combined into 6 blocks: 1. So-cial status (8 signs); 2. Social sphere (5 signs); 3. Sovereign sphere (2 signs); 4. Regional sphere (2 signs); 5. Re-ligious sphere (2 signs); 6. Property sphere (1 sign). All motivating signs remain relevant in Russian linguocul-ture, they are relevant to the modern macroconcept, i.e. become conceptual. This is indicated by illustrative ex-amples from the Russian National Corpus. The idea of power is associated with its concentration in the hands of the male population. This is the specificity of the power perception as a manifestation of the patriarchy of cul-ture.