The article is devoted to the problem of self-presentation of a person creating in the Internet communication on the basis of meme creation. The typical features of these texts created by representatives of creative professions are considered, and the reasons for the appeal of the “creative human” to Internet memes for identification pur-poses are clarified. The authors consider the characteristic features of memes as varieties of creolized text and explain the use of quasi-synonymous terms “creolized text”, “demotivational poster”, “meme”. Particular atten-tion is paid to the characteristics of the meme as a creolized text, that is, the unity of the iconic and verbal com-ponents. The images in the memes are meaningful and become a kind of emblem, an identifying mark of the creative community: portraits of Leonardo da Vinci, Alexander Sergeyevich Pushkin become symbols of representatives of a particular creative profession. The habits and peculiarities of life of the “creative human” are objectified in the verbal part of memes. This determines their key features: the dialogism, the accentualization of habitual features, the accentualization of non-standard abilities of the “creative human”, highlighted by the authors of the article. The article discusses the possible motivation for creating Internet memes by the “creative human”. The authors conclude that one of the main goals of creating memes is a comic effect. In addition, memes serve as a kind of markers of certain communities of creative people. On the one hand, this feature unites all Web users who can call themselves “creative humans”, on the other hand, it limits communities from users who are not members of the creative community. In other words, memes are an effective means of communication between creative people, preserving their right to self-expression and language play, as well as to create their own professional community on the Web.