The article deals with the main measures related to the development and support of the personnel potential of the education system in the Republic of Mari El at the present stage. The measures are correlated to the organizational and managerial conditions for the implementation of the developed model, selected within the research work. The study was carried out on the basis of 14 municipal districts and 3 urban districts of the Republic of Mari El, whose educational organizations participated in the organization of targeted admission and contract employment during 2016–2018. Such methods as: the study and analysis of theoretical literature and regulatory documentation on the studied problem, SWOT-analysis and modeling, questioning, the method of expert assessments were used in this research. During the study, a regional model of a targeted training and contract employment for teachers was developed and tested; organizational and managerial conditions for its effective implementation were identified. Moreover, criteria and indicators for organizational and managerial conditions for implementing a targeted admission and contract employment model were defined. The developed model, tested in selected municipal and urban districts, allows talking about the achievement of social effects in terms of increasing the attractiveness of teaching professions for graduates of educational organizations; increasing the responsibility of heads of educational organizations for the personnel policy of an educational organization based on reliable and up-to-date data on the forecasting need for teaching staff; increasing social responsibility (motivation) of university graduates for their decision in building a teaching career. In conclusion, the authors determined directions for further study of the problem and specified the areas of managerial decision making.