The number of innovations in the field of education is constantly growing, but there is no reliable information about their im-pact on the quality of higher education. Purpose: to identify the features of analytical support of innovation and educational activities in the field of technological design in higher education. This article describes the features and algorithm of quality information and analytical support of innovation and educational activities in the university. Developing the technology of high-quality information and analytical support of innovation and educational activities in higher education institutions, we relied on the system, synergetic cybernetics and an approach of assessing the quality and environment. The presented tech-nology includes the following stages: analytical, design, testing, evaluation and implementation stages. Conclusions. An ex-pert opinion on the implementation of the developed plan of innovation and educational activities and the degree of goal achievement for the development of innovative and educational activities of the university is given. Compliance with all stages of the presented technology provides a systematic presentation, target orientation, availability of resources and produc-tivity of innovative and educational activities, which can significantly improve its quality. Implementation contributes to the improvement of the quality of innovation and educational activities, the development of innovative processes in higher edu-cation and is applicable in various not only higher education institutions, but also in secondary vocational schools.