Introduction. An urgent problem of linguistic didactics of higher education is to create an effective methodology that forms future specialist’s professional communicative competence in the framework of the university training. Purpose. An integrat-ed approach implementation through the use of such innovative technologies as interactive teaching methods and an inte-grated interdisciplinary approach allows to expand the educational field of the discipline “Speech Culture and Business Communication” and to form professionally significant students’ competences in linguistic training at the university. Materials and methods. The communicative approach based on activity is aimed at improving students’ linguistic and com-municative competence, as well as on the “linguistic feeling”. This complex approach implementation is possible through students’ speech skills development on a specially selected professional didactic material in a specially modeled speech situation which brings students closer to the speech situation possible in their future professional activities. The article deals with practical application of such methods and forms of work as linguistic text analysis, business game, case technologies, reflection, train-ing technologies (business communication training, personal development, communication skills, training gestures), etc. Results, discussion. Integrative interdisciplinary approach in combination with interactive forms and methods in teaching help to reveal the students’ creative potential and creative thinking, which is a necessary condition for the improvement of profes-sional competencies. Conclusion. Interactive communication training is an important component of the future specialist’s professional chart. The ability to succeed in the situation of professional communication, to determine the communicative strategy and to form communicative tactics of speech behavior, to be flexible in communicative techniques and to achieve the predicted result are the foundations of communicative knowledge and skills that are so necessary for a professional.