The article is about profession representation in the issue of professional identity. The goal of the article is to understand and form the structure of journalism students’ profession representation. In the beginning of the research, two hypotheses were formulated: 1) finding which university year students have had the first educational and professional crisis of professional identity in; 2) students consider journalism as creative profession mostly and as a possibility to realize themselves as creative people. The author developed the questionnaire of 34 questions called “Profession representation”. While researching two hypotheses were approved. Third- and four-year students are mostly not sure whether they are going to work as journalists. They have their first. educational and professional crisis of professional identity. Students consider journalism as a creative profession The first educational and professional crisis of professional identity is based on the necessity to work in news journalism, where the whole work is based on strict algorithms. The analysis of the research results let us make clear the structure of profession representation and get important data to improve training programs and syllabi.