The article, taking into account the modernization of professional education requirements of employers for graduates of modern universities, competition in the labor market reveals the importance of searching for qualitatively new teaching technologies, to impart new characteristics to the process of training the future specialist. The aim of the research is theoretical identification and analysis of the essence of innovative educational technologies, which are the basis for increasing practical-oriented classes and the role of active and interactive learning technologies. The main methods are: the study and theoretical analysis of research literature, the content analysis of structured interviews, questionnaires conducted, including using the LMS Moodle system. Interpretation of the terms “innovations”, “interactive” technologies, etc. is given. The use of innovative interactive teaching technologies in the educational process of a modern university is analyzed. The peculiarities and criteria of innovative technologies for forming the competitiveness of university students are revealed. Studies of both theoretical and experimental nature have shown, to the interactive technologies of forming the competitiveness of a university student meeting the above criteria of “innovation”, it is legitimate to include a basket methodl, a “folder” with incoming documents, mental maps, “buzzing” discussion groups and heuristic technologies. Conclusions are drawn that the solution of the problem of effective use of innovative educational technologies in forming the professional competitiveness of future graduates is directly related to the goals, advantages and disadvantages of traditional, interactive and innovative interactive teaching technologies. Distinctive features of interactive technologies for the formation of competitiveness of university students from innovative interactive methods are: the orientation of the well-known and demanded educational technology for future professional activity and its application in new conditions; the novelty of technology, i. e. its use in the educational process no more than ten years; use of advanced foreign technologies, characteristic for the preparation of a competitive specialist in the conditions of the university.