The direction of personality predetermines the basic laws in human behavior and is considered to be the leading component of the personality structure. This is a certain system of the person's motivation for life (motives, goals, subjective attitude to the surrounding reality). The realization of one's own goals and motives comes to a person under the influence of the direction of the person and determines his/her behavior. The article is devoted to the relationship between the management style of the manager and the personal orientation of the employees. The research hypothesis is based on the assumption that there is a relationship between the management style of the leader and the personal orientation of the employees. The purpose of our research is identification of interrelation of management styles of the head with an orientation of the identity of employees. Management style of leaders has acted as an object of our research. Object of research is interrelation of management style of the leader with an orientation of the identity of employees. For achievement of a goal the following methods of collecting and the analysis of data were used: theoretical, empirical and statistical methods. Besides, diagnostic research with test was conducted. The sample of the study was 60 people of working age, working in organizations with different fields of activity. The qualitative and quantitative analysis of data has allowed to state lack statistically significant difference (p >0,05) of attitudes in the personality motivational drive state sphere of employees at an assessment by them of management style the organization. As a result of the conducted research, it has been established that both at democratic and at authoritative management styles the prevailing motivation is the motivation focused on success. Also in the course of carrying out statistical data processing significant interrelations in indicators of an orientation of the identity of employees have been revealed. At democratic management style a performance оrientation prevails. Тhe employees orientation toward the self and an external locus of control are more characteristic of authoritative style.