The article describes in detail the main functions and tasks of the President's press secretary. The most significant of these is the management of the crisis situation that has arisen in the country. The relevance of this topic is that in conditions of permanently extending the current STEP-crisis society is particularly in need of PR-specialists able relate crises and their consequences, as well as to work professionally with the media. The success of the head of the press-service is characterized by a high level of confidence in the organization of the society. To achieve this, the press secretary should operate in their activities only verified facts. Information provided by the press service must be complete and open, it is the most important principle of work of the expert in public relations. Any deviation from commenting any crises can cause a strong suspicion on the part of the audience, which will be extremely difficult to eliminate. PR-specialist is inextricably linked with the President, he is his personal representative and counsel in information disputes. Analysis of the Press Secretary of the President, interacting with the press in difficult situations for the researcher, of course, is very interesting and relevant. The article presents a person Dmitry Sergeevich Peskov as a talented specialist in public relations. In its activities, presidential press secretary uses the methods of information influence on society, in order to avoid conflict situations, as well as creating a positive image of the President and the government in general. As a tool of information influence are the media.