features of the agenda-setting in corporate mass media and comparison of the obtained data with indicators of a reality allows to define the effect of the agenda-setting. Comparison of the results with data of audience sociological polls can be used as the instrument of determination of corporate mass media effectiveness. There are several methods used in the research: content analysis, comparison, systematization. The materials of the newspaper “Volgskaya Magistral” of the JSC “Russian Railways”, published in 2014, their subject and the emotional coloring are analyzed in the article. Proceeding from results of the research, we can draw a conclusion that the greatest attention in the corporate newspaper “Volgskaya Magistral” is paid to the questions of the organization of corporate communication. It is also about the people who work at the company, about the covering of entertaining and sporting corporate events, introduction of new technologies and purchasing of new equipment, culture and education. Thus, the majority of the topics, which reflect life of the industry and interests of company staff, is covered. At the same time, in most cases, the newspaper generated a positive agenda in which there is no place the topic of accidents on the railway. Therefore, the agenda of the corporate newspaper not completely reflects a real state of affairs.